About
I've spent over a decade working at the intersection of brand, design and technology, supporting leaders as they build and scale ambitious organisations. I bring a structured approach to complex projects, helping teams clarify ideas, align stakeholders and move from vision to action. Read more
Day to day, this means shifting between strategy and execution — helping to set direction in alignment with commercial goals, then getting into the detail myself: designing, writing code, and making sure the vision gets translated into something real.
Achievements
- Grow and lead creative businesses
- Co-founded two VC-backed startups
- Shaped product, brand and design for 10+ VC-backed startups
- Led design for the likes of EY, BT, One&Only and Farfetch
- Built and nurtured teams at startups and global orgs
- Self-taught designer and engineer
Capabilities
- Strategy
- Product & Project management
- Product & website design
- Full-stack development
- Brand identity
Work with me
Freelance
Design Director/Lead
First and foremost, I'm a designer and engineer. As a freelancer, I've helped the likes of One&Only, Farfetch, Huge, DesignStudio and more to design and build products and experiences.
WIT
Founder
We act as an interim design function for ambitious founding teams, helping them to build and scale brands, products and experiences at startup speed. Our startup partners are backed by the likes of Sequoia, Index and OpenAI.
Studio Better
Partner
A creative collective and image consultancy that assembles world-class teams for every brief. Founded by Edward James Lee, Ex-Global Creative Director at One&Only. Clients include Tom Ford, Four Seasons and Tiffany&Co.
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