About

I've spent 15 years at the intersection of brand, design and technology, helping ambitious people build new businesses and transform existing ones.

Day to day, this means shifting between strategy and execution — helping to set direction in alignment with commercial goals, then getting into the detail myself: designing, writing code, and making sure the vision gets translated into something real.

I bring a structured approach to complex projects, helping teams clarify ideas, align stakeholders and move from vision to action.